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D&R Concept Store

Design Development phase of this project

was done by Melis Mısırlıoğlu.

This project was executed by I-AM Istanbul.

D&R store concept design started with the definition of product groups. The customer journey, which we have
constructed by collecting in two different categories, is divided into two from the entrance of the store: While electronic products are positioned with the blue color code on the right side, the books are on the left side under the red color code.



Thanks to the angled shelf module design, the products are placed towards the interior of the store, andwhen viewed from the store front, only the category and brand names can be seen on the red and blue modules.

Thus, the customer experience begins to take shape before it enters the store; When viewed from the front, a more striking and interesting store look is obtained, which is not crowded.

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