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NIKE AIR MAX 720 Experience Design
Design Development phase of this project
was done by Melis Mısırlıoğlu.
This project was executed by I-AM Istanbul.
For the 'Just Go Bigger' concept exclusive to Nike AM720, highlighting the latest technology used in this product, experience aimed at bringing technology and art together a huge laboratory environment has been created in the field.
In this laboratory, where we aim to arouse curiosity and control the product, the emotional reactions of the customers who tried the shoes were stored digitally with the EEG device connected to them.
Using the 'big data' collected from a total of 720 people for a month, Refik Anadol created a digital installation in collaboration with Awesome Bros.
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